LV= Insurance is a platinum partner of the Cricket Writers’ Club. Its support includes sponsorship of the CWC LV= Insurance County Championship Player of the Year award.
LV= offers car, home, pet, travel and many more insurance services. In 2021 LV= was voted the UK’s No 1 insurer for customer service in a UKCSI survey.
LV= Insurance is also the Official Title Partner of Men’s and Women’s Test Cricket in England & Wales, and the men’s County Championship, until the end of 2023.
LV= Insurance’s commitment to cricket across England and Wales is further demonstrated by the £1million #Funds4Runs initiative – jointly funded with the ECB – which is helping those recreational cricket communities most impacted by the pandemic recover financially.
#Funds4Runs focuses on the main areas where access to cricket support or cricket itself has been limited, including children from deprived backgrounds, diverse communities, disability groups and women and girls’ programmes.