Smile Group Travel is a specialist travel company offering high-quality sports and special interest tours. Our partners and staff have over 50 years of experience across all areas of the travel industry. Smile first began in ground tour operations in the Caribbean and this background provides us with an absolute understanding of how to organise and run tours. As a result of this experience, we have appointed the most highly-qualified ground operators throughout the world.

Our Approach

Partnerships - We care about building long-term partnerships with our clients and partners.
Consultation- We know from years of experience that every tour is different and we work closely with our clients to ensure they get exactly what they want and at the right price.
Ownership & Commitment - We provide continual support and communication to our clients throughout the tour planning process. Our ground tour operators share our pride and commitment to deliver the highest quality service possible.
Price - We provide the best quality tour at the best possible price every time.

What We Offer

Sports Tours - Cricket, rugby, football, netball, hockey, tennis, squash, golf, swimming, sailing, athletics & multi-sports.
Supporters' Packages - For major sporting & cultural events.
Special Interest Tours - For outdoor pursuits such as hiking & cycling trips.

Smile are delighted to have entered into a three-year partnership with The Cricket Writers' Club and we look forward to working with the Club and its Members in the years ahead.


Graeme Walker
Director, Smile Travel Group
Office Tel: 0844-3220440

Mobile: 07711-171943

February 2015

Smile's website